My Flirtation with Luxury High-End Designer Handbags


Designer handbags, and indeed luxury goods in general, are “investment” pieces, hold a lot of “history,” are “well-made”, support “timeless design,” are “dream bags…”

Believe me, and I’m ashamed to admit, I’ve justified my purchases using those exact reasons. No matter how much we try to run from it, though, they are still seen as class symbols, especially in China. When I refer to luxury designer brands, I am talking about Louis Vuitton, Gucci, Chanel, Marc Jacobs, Christian Louboutin, Hermes, Prada, and the like. Bags, accessories, clothes, and shoes. And for the even more ostentatious, luxury cars.

There was a brief year of my early 20’s in which I coveted and was able to purchase obscenely expensive (>$1000) leather bags. It all started with ExtraPetite’s Chanel bag review video. My reasoning was something like, if I was going to only own one bag for the rest of my life, why not splurge on the “best of the best” instead of buying 20 “just okay” bags? Why was there any reason to buy a bag, get tired of it, buy another bag, get tired of it, and continue the cycle forever? If I had the “best of the best,” there would be no reason to buy another bag.

This is one thing where if I could, I would scold my naive early 20’s version of myself. She thought she knew what she was doing, but oh, she was so wrong. So, so wrong. The intention to own one bag instead of 20 was good. The justification that there was a “best bag of them all” was completely untrue.

Owning an expensive bag costs a lot more than just what you pay upfront. Carrying it around in public made me self-conscious. I could be in the wrong place at the wrong time, and I’d be out more than one grand. Even storing it in my closet made me nervous – fires, floods, and robberies do happen. Traveling with it was even worse – I had to make sure it was stored properly to avoid ruining it. Unless you’re the type of person who loves taking care of “stuff” as a hobby (some homeowners find a lot of pleasure in housework, and some car-owners love working on their cars), you may find that you suddenly have more stressful “errands” to run in the name of taking care of your bag.  A luxury leather bag is typically made of high quality leather. Leather usually requires occasional cleaning and conditioning to keep it in good condition. Unless you’re the type of person who buys an expensive purse and leaves it on display as a work of art instead of using it every day like I did, bags can and will get dirty. They can get scuffed. Scratched. Stained. And just like the minor ding you might inflict on your car, the flaws, as they add up, might drive you crazy, as they did me. Every little ding consumed my mind. After seeing my bag get more dirty and worn, and I spent hours looking for the best leather cleaners and restoration products that would magically restore my bag to its original state. I even searched for leather restoration companies and couldn’t let my expensive bag fall into someone else’s hands.

Essentially, I no longer really owned the bag. The bag owned me by occupying my mind and time. Perhaps there was value in keeping it, as some bags do increase in value over time with price hikes. Perhaps if I had endless amounts of money at my disposal, I could pay someone to maintain my stuff for me, or buy some kind of ridiculously expensive safe to keep them in. Wouldn’t that still occupy my mind though, and complicate my life? While I didn’t go into debt or pay a single penny of interest or fees for anything I bought, I paid the hefty price of opportunity cost. I lost so much time, so much mind, and so much money on stuff. Stuff!

It was not long before I fell out of love with my designer stuff. I looked at all my designer things and my immediate reaction was disgust. Disgusted by what they represented and disgusted that I was shallow enough to be obsessed with them in the first place. This was the beginning of my realization that I needed to own up to the fact that what I choose to buy and consume does represent me. I sold all of my luxury designer items, one by one (surprisingly, I made a profit on one of them, but I ultimately lost money), on eBay or Yoogi’s Closet (which is fantastic consignment company, by the way). Every item was another pang of guilt. Fortunately, it has been quite a few months and I don’t regret selling any of them.

People are not necessarily shallow if they happen to own luxury designer brand items (in fact, most of the time, they are not!) – sometimes they are gifted to them by relatives or sometimes they bought them pre-owned, like I did. And I don’t mean to say expensive stuff is always a waste of money – in fact, there is much to praise about a lot of high-end designer products. I still get excited by designers creating eco-friendly furniture, practical techwear, unique/minimalist jewelry, interesting household objects, and selling them on Etsy or through small companies. I still buy interesting creations if I find them noteworthy enough (future buyer’s guide to be written!) to add to my small collection of things. But if something is really so stupid expensive, like a $5000 bag or a $1400 pair of shoes, perhaps we ought to consider why they cost that much and what they represent, not just to us, but to society at large.

Before we buy something, perhaps we ought to ask, does this item, in all of its glory, truly represent who we are and what we aspire to be? No one item will represent us entirely, but again, we consume physical objects just as much as we consume ideas. As consumers, perhaps we should have the right to know why that price tag is justifiable for what it is. After knowing what it feels like to own luxury name-brand stuff, I have to admit, I am so, so glad that I am past that phase of my life.


  1. Stephanie ochoa February 18, 2016

    This is very true.I also think it scales down much more than people realize. for example, there’s a Mitch hedberg joke that goes something like, “This shirt is dry-clean only, which means it’s dirty.” ha! it applies to kitchen tools and appliances too. I’ve really been working on thinking about ownership costs (both financial and mental) before making purchases, but it’s weirdly hard to get into the habit.

    • February 18, 2016

      What a great quote! Hahaha that’s awesome! One thing I’ve noticed is that I tend to buy things that get a lot of good reviews, because at least you’re getting both sides of the story rather than just what the seller wants you to know. It doesn’t always stop me from buyer’s remorse, but at least we’re having that thought process 🙂

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  7. Mariel July 3, 2017

    Hi! Im so glad I stumbled upon this. I have been trying To work out what my feelings are about designer bags and thought I would google to see if anyone else have felt the same thing or going through the same thing. I have been in love with designer bags for a while and actually own a few of those $2k or more bags. Infact I have a chanel Jumbo that I have spent $5k on. I sit here reading your article and I cant help but just agree with you in every aspect. I look at my bags at disgust. And although I’m at a point of my life where I’m trying to figure out out my style and fashion sense to where I can start feeling more confident in myself. I question deep inside why did I even purchase these designer bags in the first place. If in my mind it was “an Investment” or it’s for my “enjoyment” why am I not enjoying them. What really was the reason why I got them. And as much as I would hate to admit. Its like keeping up with the jones. Or saying “yes look I can afford this bag” and it’s just so sad. Its not me. And it doesn’t bring my joy. In fact in has bring so much anxiety and has consumed my mind. So thank you for writing this. Im actually in the process of selling my designer bags as we speak. Sold 3. Got a few more to go. And yes I have lost money myself. But I’m so glad I’m finally realizing it. Been there. Done that. Next.

    • July 15, 2017

      I totally feel you! I’m sure you can at least recover most of the money! I think one of the turning points for me was realizing that I was uncomfortable walking around outside with my bags – and that was definitely not the whole point of having them. I’m so grateful that you were so open to sharing your thoughts after reading about my (embarrassing) experience 🙂


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